In every family or social group there is always someone that sets himself apart from the others, either because of his appearance, personality or a combination of characteristics that makes him unique. He is not necessarily the cutest, the taller or the richer, but he is usually the most daring, has a unique style, knows what’s happening and has an out going personality, among other things. That’s why it attracts others and gives them something to speak about: because it stands out.
Rio Quinto is the first generation of Rio that breaks with the established by previous generations. It is sporty, eye-catching and has a refreshing style but still, economical, efficient, and safe. This turns the Fifth Generation of Rio into that unique member of the family; the one that despites being the youngest, came to change it all. There’s always one.